How Cultures Panic. What the Coronavirus Teaches Us.

Martin Karaffa
16 min readMar 27, 2020

Longread. Updated 15 March 2020.

It’s 3.57 pm on Wednesday 4th March 2020, at my local Edeka Xpress supermarket in Bogenhausen, a comfy inner suburb of Munich. Before me stands a large stack of toilet paper.

A tall, peaceful, undisturbed stack of toilet paper.

Martin Karaffa

Marty is an independent strategy consultant specialising in global brands and communications. He is also an Associate Partner of Hofstede Insights.