Celebration or Cage Match? What Eurovision Teaches us about the Audience for Global Content.
9 min readMay 18, 2019
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At first glance, it looks like an odd creative choice. Will Ferrell plans to make a movie about the Eurovision Song Contest.
Ferrell’s Swedish wife introduced him to the event in 1999, and he quickly became a fan. Few Americans share his passion. In 2018, the Eurovision coverage on LogoTV attracted 74,000…