The Eurovision Corner at ABBA The Museum in Stockholm. Photo Credit AleWi [CC0]

Celebration or Cage Match? What Eurovision Teaches us about the Audience for Global Content.

Martin Karaffa
9 min readMay 18, 2019

At first glance, it looks like an odd creative choice. Will Ferrell plans to make a movie about the Eurovision Song Contest.

Ferrell’s Swedish wife introduced him to the event in 1999, and he quickly became a fan. Few Americans share his passion. In 2018, the Eurovision coverage on LogoTV attracted 74,000

Martin Karaffa

Marty is an independent strategy consultant specialising in global brands and communications. He is also an Associate Partner of Hofstede Insights.