The Eurovision Corner at ABBA The Museum in Stockholm. Photo Credit AleWi [CC0]

Celebration or Cage Match? What Eurovision Teaches us about the Audience for Global Content.

Martin Karaffa

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At first glance, it looks like an odd creative choice. Will Ferrell plans to make a movie about the Eurovision Song Contest.

Ferrell’s Swedish wife introduced him to the event in 1999, and he quickly became a fan. Few Americans share his passion. In 2018, the Eurovision coverage on LogoTV attracted 74,000

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Martin Karaffa

Marty is an independent strategy consultant specialising in global brands and communications. He is also an Associate Partner of The Culture Factor.